Five areas of execution under one accountable partner. After the assessment, we scope the exact mix your market entry requires — you engage only what you need.
The foundation of every engagement. We size the opportunity, map the competitive and channel landscape across candidate territories, and deliver a clear recommendation on where and how to enter.
We review your certificates, test reports and technical documentation to verify your product can legally be placed on the European market and meets the applicable regulations — and we identify exactly what's missing before you invest.
We don't act as your distributor — we find the right ones. We source and vet distributors and channel partners, then manage them in your name as your European sales operation, with the relationship run and owned by us on your behalf.
Positioning, brand adaptation, launch campaigns and the materials that establish a foreign brand's credibility with European buyers.
The practical European back office — logistics coordination, administrative support and the operational continuity that keeps your market presence running.
We don't ask you to pick services from a price list. We assess first, recommend a territory, and build the engagement around what that entry actually needs.
How we deliver: most of these we handle in-house. Where a task calls for a specialist, we outsource it — but West Office manages it and stays accountable to you. You deal with one office, not a dozen vendors.
For manufacturers without an established European identity, we create one from the ground up — a brand conceived for the European market rather than adapted to it.
Naming, design and visual identity, packaging, compliance verification and positioning — every element built to European standards, expectations and taste, ready to compete with local players on equal footing.
Chinese and Asian OEM/ODM manufacturers who need a compliant, credible European presence without establishing their own entity — or who want a European brand built for them from scratch.
Brands entering or scaling in Europe that need local representation, launch execution and on-the-ground market knowledge.
Startups and European companies moving into a new European territory who need a fast, lean and informed route to market.
That's the point of the assessment. Start there, and we'll tell you exactly what your entry requires.